Director of Product Marketing

Description

Do you have a record of leading wildly successful new product launches? Have you cracked the code for driving consumer engagement and loyalty? Have you led the direction of product roadmaps by mining key insights from product usage data? Have you helped lead the implementation of CRM or lifecycle marketing software platforms? If so, we want to talk to you.

The Director of Product Marketing will lead the development of NetSpend’s product marketing team. This is a new role with high visibility throughout the company. Primary goals for the product marketing group include the development of positioning and core messaging for all of NetSpend’s product and features, leading successful new product launches, rationalizing pricing across the product portfolio, and driving increased engagement with NetSpend’s products and features.

Payments/financial services experience is preferred but exceptions are possible for an ideal candidate who can demonstrate the transferability of his/her skills. What is more important is that you can demonstrate real success at getting consumers deeply engaged with a product or service through insight-generated messaging, ultimately leading to greater lifetime value. This is a role that demands the ability to switch seamlessly between high-level strategy and hands-on, detailed execution – we require a marketer who can execute without relying on agency. The Director of Product Marketing reports to the Vice President of Product Management.

Responsibilities:

• Lead the development of clear and effective core messaging for all of NetSpend’s products and features
• Develop a scalable and repeatable new product launch process
• Develop rational pricing models based on intensive analysis of product performance data
• Establish and staff a product performance analytics function with the goal of driving product innovation through the delivery of data-based insights
• Collaborate closely with the sales channel acquisition and retention marketers to maintain consistency in product messaging across all channels
• Collaborate with corporate marketing/PR to develop consistent, official messaging around products and pricing
• Lead the development of high-impact sales collateral including sell sheets, whitepapers, and presentations
• Lead product-focused marketing research activities
• Interface with customers through field research, usability studies, and surveys to identify/prioritize product needs and ensure an industry-leading loyalty feature set
• Lead cross-functional design, development, marketing, and business development teams to drive growth in loyalty feature usage and adoption
• Deliver insights on the performance of NetSpend’s products and features company-wide
• Identify, track, report, and act on key product success metrics
• Collaborate with business development to identify key, strategic partnerships that will expand loyalty options for NetSpend customers
• Collaborate with the applications development team to define clear product requirements in an Agile environment

Skills/Education/Experience:

• Bachelor’s degree in marketing, advertising, or business; MBA preferred
• 8+ years product marketing experience, preferably in both B2B and B2C environments
• A record of leading successful consumer and B2B product launches – preferably with consumer services or products with a recurring revenue/subscription component measured in terms of LTV
• Proven success developing effective messaging platforms/product marketing collateral for sales teams, investor relations, and acquisition/retention marketers.
• Deep pricing experience
• Payments/financial services experience preferred
• Experience with subscription, account-based, or other recurring revenue/LTV-based products/services strongly preferred
• Demonstrable success impacting customer retention and engagement metrics
• Evidence of multiple successful product launches
• Demonstrable experience leading the development of successful pricing models
• Experience working with acquisition and lifecycle marketing teams
• Ability to statistically analyze large volumes of product performance data to deliver actionable, business-relevant insights
• Experience with current generation CRM/lifecycle marketing solutions
• Experience leading all phases and types of market research, from national studies with global research vendors, to personally facilitated, guerilla qualitative projects
• Experience presenting to and influencing all levels of the organization including C-level executives
• Strong negotiation, leadership, and written and verbal communication skills, and experience working in a collaborative team environment.
• Ability to travel at least 20%
• As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws  

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