Crowe Paradis Services Corporation is a rapidly growing (170% year-over-year growth), profitable insurance services business. We provide Medicare Set-Aside allocations and related services to our broad and growing array of clients which include insurance companies, law firms, third party administrators and self-insured companies.

CPSC is a highly entrepreneurial business populated by individuals of high integrity and strong belief without any sense of limitation for its future. The ideal candidate will enjoy the challenge of balancing of creative but focused thought; dedicated team identity with individual responsibility. Competitiveness is essential but is focused outward to the business world, not inward to the CPSC crew and satisfaction should be drawn from the accomplishments of the whole organization.

CPCS offers highly a competitive benefits package that includes medical and dental, short- and long-term disability, 401k, and a competitive vacation program. 

The Director of Marketing is responsible for the overall marketing and strategic planning function. The primary day-to-day activities will cover the breadth of marketing channels including strategic marketing, planning, branding, product management, public relations, marketing collateral and overall support of the sales campaign.

RESPONSIBILITIES:

1.    Design, implement, and facilitate annual strategic marketing plan.  Support and facilitate development and implementation of regional business/marketing plans.

2.    Manage third party marketing vendors for public relations and digital marketing designers.

3.    Proven ability negotiating contracts and price points

4.    Manage corporate collateral to ensure a unified and consistent brand image.

5.    Plan, administer and maximize the organization’s marketing operations budget; support development of regional marketing budgets.

6.    Design marketing campaigns in conjunction with sales on targeted business segments such as legal, employers, TPAs and reporting clients.

7.    Write copy for each product, reflecting key messages, features and benefits.

8.    Oversee the continuous maintenance of corporate website to include constant monitoring of site content, search engine optimization and linkage to partners.

9.    Become resident expert on industry trends, news and events. Calendar to be communicated to organization monthly through intranet.

10.  Source industry appropriate advertising, speaking opportunities, and events for representation.

11.  Oversee events and tradeshow calendar for ROI analysis and future planning.

12.  Create overall company vision through calculated and planned events.

EDUCATION:

Bachelors Degree.  Concentration in Marketing, Business, or Communications preferred.

EXPERIENCE AND REQUIRED SKILLS:

·         5 + years in an active strategic marketing director role within a professional services environment.

·         Strong leadership and consensus building skills; marketing management and strategic planning experience; a proven track record in developing and administering a marketing program from the ground up.

·         Demonstrated understanding of Marketing strategy and tactics

·         Excellent communication skills and presentation skills

·         Strong problem solving and analytic skill

·         Flexibility to work in a fast-paced, “mission critical” environment

·         Must be a self-starter, highly organized, and able to work well with attorneys at all levels in the organization.

·         Experience in multi-media marketing using technology to create efficient brand presence including but not limited to direct mail campaigns in conjunction with sales efforts

·         Experience in Vertical Response a plus.

·         Seasoned professional writer.

·         Experience in Public Relations positioning and access to appropriate outlets for PR communications.

·         Background in legal marketing & insurance knowledge a plus.

Crowe Paradis Services Corporation is an equal opportunity employer.