Opportunities

APLAC Market Manager, Women's Health

Location:

AMS Headquarters - Minnetonka, MN

Job Code:

212

# of openings:

Description

The APLAC Market Manager, Women's Health focuses on achieving and exceeding Women's Health Product Portfolio sales objectives in the APLAC Region. Downstream marketing position focused on sales execution of marketing & sales strategies.

Responsibilities include:

· Women's Health Product Portfolio Management

· Market Planning & Sales Execution

· Sales and Marketing Support

· Pricing Strategy

· Ensure commitment to AMS Quality Systems and Procedures

· Enforcement of AMS Code of Conduct and FCPA guidelines

This position reports to the Marketing Manager, Women's Health.

1. 1 - Women's Health Product Portfolio Management: to manage the AMS WH product portfolio in order to ensure maximum sales, profitability and clinical usage in the region.

a. Existing products: in coordination with HQ and divisional markets - to develop annual sales & marketing strategies to drive sales & usage of existing products.

b. New products: to represent the division in all new product developments and launches and, in coordination with affiliates and distributors, to define divisional new product priorities:

· New product assessments.

· Concept analysis.

· New product roll-outs & launches.

· Product obsolescence & discontinuation.

3. 2 – Market Planning and Execution: to lead marketing planning and to support marketing & sales execution for the WH product group and for all markets within the international region.

a. Business analysis: to continuously analyze product / market / sales / usage and clinical trends to identify market trends, opportunities, and threats.

b. New product launches and geographic expansion:

· Develop new product launch programs

· Manage execution of product launches in affiliate and distributor markets.

4. 3 - Sales and Marketing Support:

a. Communication conduit between HQ functions (marketing, clinical, regulatory, etc) and regional markets. Ensure smooth, timely and accurate two-way flow of information in the following areas:

· Product, clinical, and technical information

· Product registrations and regulatory updates

· KOL training & development

· Sales training

· Competitive updates

· Conventions & meetings

b. Provide sales support for questions related to product, clinical, promotional and competitive information

c. Conduct/host web-based training for internal and external customers

5. 4 - Pricing Strategy: Establish pricing strategies for existing and new products:

a. To monitor AMS pricing trends and ASPs and suggest pricing strategies to maximize market penetration and gross margin.

b. To monitor competitive pricing and propose strategies to exploit opportunities and perceived competitive weaknesses.

EDUCATION

· BA or BS degree (MBA preferred)

EXPERIENCE

· 3-5 years marketing experience in a healthcare field

· Experience in marketing planning, budget management, product launches, team leadership

· Awareness and working knowledge of market based trends in disease management and ongoing healthcare trends in global market place

· Broad based working knowledge of product and clinical applications; able to communicate medical terminology

· Medical device sales and/or marketing experience; strategic planning experience a plus

· US and International experience desired

· Willing to travel (30%)

SKILLS and ATTRIBUTES

· Drive and Initiative

· Acts Strategically

· Shows Adaptability

· Promotes teamwork

· Prioritize, scope, and scale projects

· Works with others and leverage project teams to solve problems, develop initiatives, and complete requirements.

· Ability to apply sensitivities when conveying thoughts and ideas in multi-cultural markets

· Superior written and oral communication skills

· Computer skills: Word, Excel, Power Point

· Foreign language skills helpful

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