Job Summary:

The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements.  Specifically, we:

·         Assist our clients’ executives in making major decisions about their marketing approach and major investments

·         Provide strategy, research, measurement, and analytics to drive growth, planning, and optimization of our clients’ marketing operations

·         Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment

Duties & Requirements:

·         Participates in the design and development of online (web) measurement solutions – assists clients in defining measurement strategy, vision, and infrastructure needs to support business objectives and improve client decision making

·         Gathers client business and learning objectives and identifies key measures, approach and methodologies including data sources for obtaining key measures, and reports for measuring success against objectives

·         Designs and generates reporting frameworks that provide insight as to the performance of clients’ website and/or drive to site online (interactive) marketing programs

·         Based on measurement reporting and analysis, provides insights and makes recommendations where appropriate to improve business, website and/or marketing program performance and support forecasting efforts - apply various quantitative methods to analyze and interpret information from multiple data sources as needed (database, research and syndicated)

·         Establishes measurement infrastructure for data capture and reporting - ensures methodology development including assessment, identification, and implementation of data sources and detailed tracking requirements, as well as facilitates communication and defines roles and responsibilities amongst all parties including internal Digitas, client and third party. As necessary, determines and documents data mapping rules for movement of data between required data sources.

·         Develop new measurement approaches and best practices

·         Integrate advanced analytics and research into measurement programs