Digitas is a marketing services firm that specializes in using strategy, creative, and technology to help leading global brands build enduring relationships with their customers. Our work cuts across every conceivable marketing communications channel. If you’re passionate about making clients successful; if you’re able to inspire co-workers to new heights; if you feel compelled to improve even the most dramatic results, we have a home for you.

Summary:

The Digitas Strategy & Analysis Group is responsible for driving analytic insights and strategic thinking across all the Digitas client engagements.  We are looking for people that possess world class consulting skills and deep marketing analytic experience to serve as a trusted advisor to one of our blue chip clients.  This position requires 5+ years experience in leading efforts to analyze marketing campaigns across multiple channels. As an Associate Director, you will work at the direction of a senior leader and be responsible for assigned staff (up to manager).

Job Description:

·         Participates in and/or drives the design and development of online (web) measurement solutions - guides clients in defining measurement strategy, vision, and infrastructure needs to support business objectives and improve client decision making

·         Guides the development clients’ web measurement strategies and reporting of key business metrics to multiple audiences including client senior management

·         Gathers client business and learning objectives and identifies key measures, approach and methodologies including data sources for obtaining key measures, and reports for measuring success against objectives

·         Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ website and/or drive to site online (interactive) marketing programs

·         Proactively understands and anticipates client business owners’ reporting and analysis needs - ability to expand measurement business by identifying new analytic and research opportunities

·         Based on measurement reporting and analysis, provides insights and makes recommendations where appropriate to improve business, website and/or marketing program performance and support forecasting efforts - apply various quantitative methods to analyze and interpret information from multiple data sources as needed (database, research and syndicated)

·         Establishes measurement infrastructure for data capture and reporting - ensures methodology development including assessment, identification, and implementation of data sources and detailed tracking requirements, as well as facilitates communication and defines roles and responsibilities amongst all parties including internal Digitas, client and third party. As necessary, determines and documents data mapping rules for movement of data between required data sources

·         Gathers and defines test and learn objectives and agendas for clients’ business and marketing programs

·         Provides leadership and direction to assigned staff on all aspects of client deliverables

·         Effectively manages vendors, project budgets and resource allocation

·         Communicates and apply all online and offline capabilities as they relate to other agency disciplines

·         Maintains functional expertise in database marketing, integrated channel marketing (including online based channels such as websites, banners, email and search), analytical tools, techniques, and other infrastructure requirements

Required Skills and Experience:

·         Digitas places significant importance on qualities such as intellectual curiosity, responsibility, determination, creativity, flexibility, drive, and self-confidence.  Must be highly motivated with a strong record of professional achievement

·         Thorough understanding of online (web) metrics and knowledge of various web measurement technologies such as:

o        Website traffic analytics software (tagging and log file based) such as WebTrends, WebSideStory (HitBox/HBX), CoreMetrics, Omniture SiteCatalyst, Urchin, Visual Sciences, IBM SurfAid

o        Ad serving platforms such as DoubleClick/DART, Poindexter, BlueStreak/Ion, Mediaplex/MOJO, Atlas

o        Paid search engine marketing data sources such as Google, Overture/Yahoo, Did-It and GoToast

·         Experience in website analysis and knowledge of infrastructure requirements to deliver measurement solutions

·         Familiarity of view-through conversion technology and cookie-based tracking, rich media vendors such as Pointroll, Unicast and Eyeblaster and online research vendors such as Dynamic Logic

·         Strong understanding of blue chip internet business models and online processes, terminology, concepts and strategies

·         5+ years required experience in database marketing, customer behavior/ financial analysis, and/or agency/consulting experience a plus

·         Bachelor’s Degree, preferably in marketing, communications, mathematics, or economics and MBA or advanced quantitative degree a plus

·         Knowledge of database design, applications, and data flows a plus

·         In-depth knowledge of integrated marketing and customer relationship management disciplines

·         Possession of excellent written, oral communication, project management and presentation skills

·         Proven leadership ability with strong client relationship skills

·         Proficient in Excel, Word, PowerPoint

·         Ability to utilize Access, SAS or SPSS, SQL, Strata or other database packages a plus

·         Must be willing to travel