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Technology Innovation

There is a huge demand for software solutions offered as a service (SaaS) in the multi billion dollar global marketing research industry. Our customers which include the most prestigious corporate brands in the world and industry analysts recognize MarketTools as a major force leading change in our industry through innovative SaaS solutions. Our products Zoomerang and zTelligence are recognized as leaders in their markets.

Product design and development at MarketTools is characterized by small, self directed teams collaborating in an agile environment. It is a culture of empowerment, quality innovation, and accountability. Development teams are big enough to accomplish significant technological advances and small enough to enable you to play as big a role as you would like.

We have 3 development centers, one in San Francisco, one in Ottawa, and the third, via a strategic partner in Hyderabad, India. In all, we enjoy daily scrum meetings to coordinate our approach to the toughest challenges in developing on-demand and SaaS solutions using Web 2.0 application style design.

Our Team Values

Teamwork
We closely collaborate in an open, respectful, and fun environment that encourages everyone to contribute new ideas. We have a very diverse group of engineers who enjoy working together to build the next-generation of MarketTools products.
Excellence
We have a talented team and set high standards for ourselves. We follow the principles of Agile development to keep us focused on finding the best solutions. We have coding practices that help us write consistent high-quality code. We take pride in our work!
Innovation
We operate in a rapidly changing marketplace and are uniquely positioned to do some real innovation. We are incredibly excited about the products we are working on and the impact that they will have.

Sound like a fit? Check out our openings.

Research Expertise

Our Research and Consulting client services teams deliver some of the most insightful marketing research in the world. Headquartered in San Francisco with offices throughout the United States, Europe, and Asia, we have the resources and the expertise to accommodate clients anywhere in the world. But, MarketTools offers researchers a different environment from other Marketing Research firms. We are a big company and we are flexible and dynamic like a small business. We offer the stability of being one of the top global marketing research firms, yet anyone can contribute to an idea, or get something new started.

With both research and technology domain in our DNA, we have the experience and versatility to challenge the status quo in our field. According to industry analysts, MarketTools researchers work with the best online survey software in the world our own. While MarketTools started as an on-line survey and full-service research company, we have evolved to meet new needs developing new approaches such as advanced analytic solutions that are first class in the industry, mobile survey deployment and real-time reporting.

With todays enormous changes in consumer behavior, our customers rely on MarketTools ability to connect with consumers differently and to effectively interpret and understand fast-changing attitudes. The skill sets of our marketing research professionals are constantly expanding as we push the boundaries of 21st century research.

Focus on strategic client relationships

While MarketTools started as a pioneer in creating the online market research business, we have evolved to provide our clients a full range of solutions. Our base of million-dollar plus clients grew significantly in 2007 as we delivered insights that positively impact Fortune 50 enterprise customers. Our first client summit MarketVoices gave over 40 top CMOs and Marketing Research leaders a new perspective on MarketTools and our role in their research programs.

Research 2.0

Human nature has not changed. The fundamentals of business have not changed. And the basic principles of marketing have not changed. But suddenly the relationship between marketers and the consumers they are trying to understand has changed dramatically.

This disruption provides rich career opportunities for those who want to bring innovative solutions to a dramatically changing market. MarketTools is uniquely effective at using new technology and online connections to observe, interact and collaborate with online communities. Our Panel and Communities teams innovate, design and deliver a broad range of solutions that provide new perspective and drive new ideas.

MarketTools is where you apply your expertise, learn new approaches and invent newer ones. Check our openings for one that sounds right to you.

Focus on quality and innovation

We are committed to continuing to raise the bar for our industry in the quality of authentic consumer insight and consumer reach. We have the best access to todays targeted demographics, such as over 10,000 Moms using our Moms Insight Network to share ideas. With patents pending on our unique Panel management methods and technology, our talented communities and panel management teams are a strategic weapon in MarketTools' rise to prominence in the marketing research industry.

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