Fly.com™ ( http://www.fly.com) is a travel search engine. Owned and operated as a division of Travelzoo, Fly.com was launched in the U.S. in February 2009, just after purchasing the url www.fly.com in January 2009 for US$1.8 million. About Fly.com
Fly.com enables users to compare the best flight options from airline and online travel agency Web sites, and then refers users to the airline or online travel agency of their choice. As a result, Fly.com is not a booking engine. Our goal is to deliver the fastest, easiest travel search experience on earth.
Early returns have been very positive. Fly.com is the fasted growing travel meta-search website in the U.S., achieving more than 1,000,000 searches in April 2009, only the third month of operations. In May, Fly.com’s continued growth earned it a spot in the Hitwise Top 100 U.S. travel search sites. It is already the third largest (of eight) meta search companies in the United States.
Reviews of the site have been overwhelmingly positive, as reviewers have latched onto Fly.com’s ease-of-use, clean interface, speed, and useful displays of fare information. Recently, the New York Times said: “A streamlined way to compare flights…features an extremely simple-looking interface to compare flight options from multiple services”.
The Director of Marketing will be responsible for leading and executing the strategy for Travelzoo’s search products (Fly.com and SuperSearch) in North America.
Responsibilities:
Development and management of search marketing (SEM) and search optimization (SEO) plans to meet departmental goals
Develop the SEO processes to monitor, track, and report on all organic traffic metrics
Analyze the opportunity for growing Fly.com and Travelzoo's organic traffic in Google, Yahoo and MSN and work with cross-functional teams to ensure that we rank highly for those engines
Negotiate contracts, monitor results and optimize accordingly in order to generate high-quality, cost effective ROI
Manage and optimize Travelzoo’s paid search listings across a range of paid search suppliers, making both supplier and implementation recommendations for continual improvement
Quantify the efficiency and return on investment of paid search programs in supporting Travelzoo’s various media products
Propose new measures to track and report to allow us to maintain a clear understanding of our progress, strengths and weaknesses with respect to the spider-friendliness and the flow of search engine traffic both into and our of our network of sites
Continually leverage new tools and industry best practices to ensure Travelzoo remains an outstanding benchmark for both paid and natural search performance
Manage a small team and coordinate with internal teams
Qualifications/Requirements:
10 years professional experience with 5 years in search marketing and search optimization
Previous experience working with search management tools
Strong analytical skills; must understand how to calculate ROI, CPA and CPL
Will be responsible for all aspects of keyword management, including driving traffic and transactions involved with keyword generation
Responsible for formulating titles and descriptions for keywords
Must know how to execute optimal bidding strategies
Excellent presentation and communication skills
Bachelor’s degree required
We offer:
Competitive salary
Company sponsored, comprehensive benefits package
401(k) Plan
Exciting and fast paced work environment
Excellent global career opportunities in a high growth company
Ask about the Travelzoo Experience, a unique benefit for Travelzoo employees.
