The Director of Public Relations will direct all corporate communications for Vibrant. This individual will be responsible for raising Vibrant’s profile within the Advertising and Media industry by developing and executing high-impact creative ideas designed to generate strong positive press coverage, secure speaking arrangements and events. This person will work closely with the SVP, Global Marketing and Creative as well as the senior management team to develop an actionable public relations plan and creative initiatives designed to take the PR effort to a higher level. This person will also advise senior management and supervise outside Agencies to best handle media relations and product launches.
Responsibilities include but are not limited to:
• Develop comprehensive internal and external corporate communication strategy for the company and implement a plan that heightens Vibrant’s visibility
• Maintain relationships with industry contacts to foster a positive image for Vibrant within the industry and create unique PR opportunities
• Work closely with senior management on long-term planning, major PR initiatives and corporate identity program
• Support messaging over multiple audiences to include the financial community for all product rollouts and introductions
• Evaluate and orchestrate participation in press conferences, speaking arrangements, Vibrant and press events, while maintaining strong media/press relationships and the Global Media Events/PR calendar for the Company
• Ensure that the overall corporate identity program is fully integrated with Marketing and Product Development initiatives
• Support marketing with copywriting and client/partner external email communications
• Maintain the corporate website, managing translations for web and print collateral
• Develop broad-based PR ideas that have strong Marketing and Product Development components
• Supervise day-to-day media relations efforts and press announcements
Requirements:
• Minimum 5 to 7+ years of progressive PR experience; 2+ years related to the online advertising industry
• Knowledge of commonly-used concepts, practices, and terminology in the interactive advertising space
• Experience writing press releases, developing and executing strategic PR plans and initiatives as well as hands on experience managing media relations
• Highly organized, strong attention to detail, self directed, ability to multi-task and reprioritize quickly in a fast-paced environment
• Excellent communication and organizational skills; demonstrated ability to communicate effectively with internal and external clients
• Ability to evangelize a consistent corporate product externally to major media outlets in the interactive advertising space
• Must possess a strong rolodex of Agency relationships throughout the industry (trade, business, consumer, blogs, etc.) and at Fortune 100 and 200 companies
• Bachelor’s Degree
Vibrant Media is an equal opportunity employer.
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